The steps involved in building a beautiful webstore and transactional website
The first thing we do with any client is take the time to discuss your brand and objectives. We love to chat about your online aspirations, competitors, ideas and vision. This is important when thinking about building a webstore because moving from bricks to clicks requires a very clear blueprint. It takes careful planning, research and consideration to create a transactional website. We’d love to work with you and follow our four-step process for all of the following;
- Planning – It starts by finalising the overall product and collection hierarchy. This means we need to define the best layout, navigation and site structure for all your products. The detail of this includes finalising all menu nesting, filters & attributes, internal sitelinks & more. We then plan all components of the user-experience including required add-ons, content, and optimisation tools.
- Design – The design phase starts by us working together to develop a brief or a creative mood board that allows us to digest everything about your brand from the identity, to the creative, look & feel and more. From there we present options and layout variations to help bring it to life. Finally we’ll playback a staging version and confirm all design requirements are met sitewide.
- The Build – We’ll build your website to plan matching the brief and your set requirements. All websites are built with premium hosting for optimal speed. The next step in the building process is for us to implement all the required plug-ins, apps or add-ons that need to be optimized and activated. Before go-live we run comprehensive user adaptability testing (UAT) across multiple devices and browsers.
- Management – No job is ever complete with a webstore after its built or refurbed. It needs ongoing management whether it’s by continuing to work with us or handing it over to your team. We have the skills, experience and expertise to guide or manage your SEO, content, promotions, navigation, apps/plug-ins plus UX and UI enhancements. We always provide recommendations for site performance & optimization for industry best practice via analytics.
The end result will be a best-in-class, transactional website with all the required components and functionality which can include;
– Homepage creative from videos, slideshows & feature product
– Text or image based mega menu
– Content plan for product descriptions
– Image optimization
– Advanced product filters for sort & filter
– Pre-emptive search & search auto-complete
– Cross-sell & up-sell add-ons
– Personalized product recommendations
– Product reviews & testimonies
– Product Tabs for sizing, shipping & returns
– Currency & language conversion for international visitors
– Shoppable Instagram store
– Facebook storefront
– Integrated Google Maps
– Personalised product recommendation engine
– Payment gateways
– Local & International shipping rules
– Dynamic order confirmation, shipping status & more
