July, 2019 - The Dot-Comers

0.1 Online Store Set-Up

The steps involved in building a beautiful webstore and transactional website

The first thing we do with any client is take the time to discuss your brand and objectives. We love to chat about your online aspirations, competitors, ideas and vision. This is important when thinking about building a webstore because moving from bricks to clicks requires a very clear blueprint. It takes careful planning, research and consideration to create a transactional website. We’d love to work with you and follow our four-step process for all of the following;

Planning – It starts by finalising the overall product and collection hierarchy. This means we need to define the best layout, navigation and site structure for all your products. The detail of this includes finalising all menu nesting, filters & attributes, internal sitelinks & more. We then plan all components of the user-experience including required add-ons, content, and optimisation tools.
Design – The design phase starts by us working together to develop a brief or a creative mood board that allows us to digest everything about your brand from the identity, to the creative, look & feel and more. From there we present options and layout variations to help bring it to life. Finally we’ll playback a staging version and confirm all design requirements are met sitewide.
The Build – We’ll build your website to plan matching the brief and your set requirements. All websites are built with premium hosting for optimal speed. The next step in the building process is for us to implement all the required plug-ins, apps or add-ons that need to be optimized and activated. Before go-live we run comprehensive user adaptability testing (UAT) across multiple devices and browsers.
Management – No job is ever complete with a webstore after its built or refurbed. It needs ongoing management whether it’s by continuing to work with us or handing it over to your team. We have the skills, experience and expertise to guide or manage your SEO, content, promotions, navigation, apps/plug-ins plus UX and UI enhancements. We always provide recommendations for site performance & optimization for industry best practice via analytics.

The end result will be a best-in-class, transactional website with all the required components and functionality which can include;

– Homepage creative from videos, slideshows & feature product
– Text or image based mega menu
– Content plan for product descriptions
– Image optimization
– Advanced product filters for sort & filter
– Pre-emptive search & search auto-complete
– Cross-sell & up-sell add-ons
– Personalized product recommendations
– Product reviews & testimonies
– Product Tabs for sizing, shipping & returns
– Currency & language conversion for international visitors
– Shoppable Instagram store
– Facebook storefront
– Integrated Google Maps
– Personalised product recommendation engine
– Payment gateways
– Local & International shipping rules
– Dynamic order confirmation, shipping status & more

0.2 Website Design & Development

Build a website that will showcase your brand and tell your story

Our vision is to build our clients a modern, fashionable website with matched to the specific needs and requirements of our clients. We design, build and manage the end-to-end user-journey with your brand and audience in mind.

The first thing we do with any client is take the time to discuss your brand and objectives. We love to chat in detail about your online aspirations, competitors, ideas and vision. Creating a website takes careful planning, research and consideration. Typically we follow this four-step process;

Planning – It starts by finalising the vision and the user-journey. This means we need to define the best layout, navigation and site structure that best works for you. The detail includes finalising all menu nesting, internal sitelinks & more. We then plan all components of the user-experience including required add-ons, content, and optimisation tools.
Design – The design phase starts by us working together to develop a brief or a creative mood board that allows us to digest everything about your brand from the identity, to the creative, look & feel and more. From there we present options and layout variations to help bring it to life. Finally we’ll playback a staging version and confirm all design requirements are met sitewide.
The Build – We build your website to plan matching the brief and your set requirements. All websites are built with premium hosting for optimal speed. The next step in the building process is for us to implement all the required plug-ins, apps or add-ons that need to be optimized and activated. Before go-live we run comprehensive user adaptability testing (UAT) across multiple devices and browsers.
Management – No job is ever complete with a website after its built or refurbed. It needs ongoing management whether it’s by continuing to work with us or handing it over to your team. We have the skills, experience and expertise to guide or manage your SEO, content, promotions, navigation, apps/plug-ins plus UX and UI enhancements. We always provide recommendations for site performance & optimization for industry best practice via analytics.

If you have an existing website that may be outdated, or requires that extra bit of polish, then let’s work together to develop a fast, modern, responsive and user-friendly website that’s inspirational and designed to keep people engaged and generate leads.

Social Media Marketing, Consultants & Agency

0.3 Online Advertising

Reach the right traffic and be seen online

Your website needs to be discoverable by the audience you need – which is the heartbeat of digital marketing. Our team have proven skills and expertise to boost your online presence by optimising for search engines, create eye-catching advertisements, and set you up on all the Google and social media channels.

Work with us and you’ll get end-to-end management from campaigns designed to build your brand awareness and increase your total database size.

Google, Facebook and Instagram are the always on channels you’ll need to generate interest, engagement, new sales and leads.

Google Ads

From Search, Shopping, Display, Discovery, Video & More

Facebook

Image, Video Catalogue, Collection, Carousel Ads & More

Instagram

From stunning posts to shoppable videos, stories, reels & more

Google Advertising

The single most imperative channel that you need to have a strong presence in. Google Ads will benefit every website regardless of what industry, product or service you're operating in.

We know the tips & tricks and what needs to be done to get you anywhere between a 2-6 fold return.

With nearly a decade of experience managing Google Ads campaign of all sizes across many sectors, our end-to-end management will include;

- Campaign creation for text, display, discovery, dynamic, shopping and video advertisements

- Daily budget management for optimal performance

- Design, manage and optimise all copy, creative, audience selections & more.

- Produce and manage all ad copy for each ad campaign including keyword management (continued review, optimisation, analysis).

Social Media Advertising

Facebook and Instagram are crucial to building your brand and identity online. Done right, these channels will enable you to be seen and heard by an audience that’s very hard to reach organically.

There is a lot of split testing for audience and campaign types that we can optimise and manage.

With extensive experience managing social media marketing campaign of all sizes across many sectors, our end-to-end management will include;

- Campaign creation for all ad types collection, carousel, catalogue, video, image, story and more

- Daily budget management for optimal performance

- Design, manage and optimise all ad copy, creative and audience selections

- Produce and manage all ad copy for each ad campaign including keyword management (continued review, optimisation, analysis).

Click the Download button below to find out more about digital advertising, our services, and to see creative examples

DOWNLOAD

Influencer & Affiliate Marketing

Influencer Marketing

Influencer Marketing may be a great option for increased brand awareness, traffic, and ultimately sales and lead generation.

Influencer Marketing requires careful consideration, planning and preparation. We partner with two of the best providers in the world and can be your conduit in managing the service.

We analyse each influencers follower base by way of demographics, profile, reach and other KPI’s to find who can best represent and promote your brand at the greatest return. In addition to your channel and influencer selection we manage all of the following;

Channel and campaign set-up
Budgeting, content strategies and creative (subject to your final approval)
Detailed analytics and performance analysis by influencer, channel and campaign.

Affiliate Marketing

Affiliate Networks can be a strong, viable channel for maximising sales growth, expanding your reach and database.

Affiliate management requires careful consideration, planning and preparation. The relationships we have with our partners could be the perfect stepping stone to getting your foot in the door with some of the biggest retail sites today.

Let us find the right partner sites that best marry up to your product, service and audience. Our experience with negotiating, the set-up work on these channels (plus knowing what works) is why you should do it with us. We will also manage all of the following;

Campaign set-up & product integration
Budgeting, content strategies and creative (subject to your final approval)
Detailed analytics and performance analysis by product, category, service or campaign.

0.6 Shopify Consulting

Shopify Management

With over a decade creating and managing Shopify stores, there’s a lot of work that goes into the successful setup and management for best practise.

It’s critical to ensure you have the right apps in play, SEO optimisations and product and collections strategy powering your store.

For more about UX and conversion rate optimisation, visit the service page here to learn more.