mkyvetos - The Dot-Comers

Conversion Rate Optimisation

Conversion rate optimisation (CRO) is a specialised service aimed at increasing conversion rates, basket size and average order value. This service covers all angles of your performance from optimisation of pages to required plug-ins, apps and performance. The first step in the process is to analyse every component of your website analytics. This gives us an indication of how, where, and why your site may not be converting to its full potential.

With the insights from your performance analytics, we marry this up with a competitor analysis and your product or service offering to establish where the opportunities lie. This will lead us to various improvements across the website – whether it be improving the user-journey in areas where potential customers may be bouncing, optimising for added content, or by linking products and service together to enhance cross-sell or up-sell.

Examining the user-experience in close detail is essential. Usually we find obstacles or barriers to purchase that must be attended to such as slow page speed, broken links, ill managed redirects, miscategorized products or services, lack of/missing detail or services and more.

Focusing on the product page is crucial since this is where the purchase is won or lost. We leave no stone unturned with our efforts to create best practice in this area. Below are a few examples of how we’ve optimised some product pages and enhanced the conversion rates with some of our clients.

Shopify Developers

As a certified partner, we’re heavily invested in the Shopify space and in the know with all the latest trends, apps and performance measures to get your Shopify site up to best practice in order to maximise your sales or leads potential.

We manage Shopify stores on behalf of some of our retail partners. If you need specialist assistance with updating your Shopify store, an improved user-experience, better optimisation with the right SEO tips & tricks.

Online Store Set-Up

The steps involved in building a beautiful webstore and transactional website

The first thing we do with any client is take the time to discuss your brand and objectives. We love to chat about your online aspirations, competitors, ideas and vision. This is important when thinking about building a webstore because moving from bricks to clicks requires a very clear blueprint. It takes careful planning, research and consideration to create a transactional website. We’d love to work with you and follow our four-step process for all of the following;

Planning – It starts by finalising the overall product and collection hierarchy. This means we need to define the best layout, navigation and site structure for all your products. The detail of this includes finalising all menu nesting, filters & attributes, internal sitelinks & more. We then plan all components of the user-experience including required add-ons, content, and optimisation tools.
Design – The design phase starts by us working together to develop a brief or a creative mood board that allows us to digest everything about your brand from the identity, to the creative, look & feel and more. From there we present options and layout variations to help bring it to life. Finally we’ll playback a staging version and confirm all design requirements are met sitewide.
The Build – We’ll build your website to plan matching the brief and your set requirements. All websites are built with premium hosting for optimal speed. The next step in the building process is for us to implement all the required plug-ins, apps or add-ons that need to be optimized and activated. Before go-live we run comprehensive user adaptability testing (UAT) across multiple devices and browsers.
Management – No job is ever complete with a webstore after its built or refurbed. It needs ongoing management whether it’s by continuing to work with us or handing it over to your team. We have the skills, experience and expertise to guide or manage your SEO, content, promotions, navigation, apps/plug-ins plus UX and UI enhancements. We always provide recommendations for site performance & optimization for industry best practice via analytics.

The end result will be a best-in-class, transactional website with all the required components and functionality which can include;

– Homepage creative from videos, slideshows & feature product
– Text or image based mega menu
– Content plan for product descriptions
– Image optimization
– Advanced product filters for sort & filter
– Pre-emptive search & search auto-complete
– Cross-sell & up-sell add-ons
– Personalized product recommendations
– Product reviews & testimonies
– Product Tabs for sizing, shipping & returns
– Currency & language conversion for international visitors
– Shoppable Instagram store
– Facebook storefront
– Integrated Google Maps
– Personalised product recommendation engine
– Payment gateways
– Local & International shipping rules
– Dynamic order confirmation, shipping status & more

Website Design & Development

Build a website that will showcase your brand and tell your story

Our vision is to build our clients a modern, fashionable website with matched to the specific needs and requirements of our clients. We design, build and manage the end-to-end user-journey with your brand and audience in mind.

The first thing we do with any client is take the time to discuss your brand and objectives. We love to chat in detail about your online aspirations, competitors, ideas and vision. Creating a website takes careful planning, research and consideration. Typically we follow this four-step process;

Planning – It starts by finalising the vision and the user-journey. This means we need to define the best layout, navigation and site structure that best works for you. The detail includes finalising all menu nesting, internal sitelinks & more. We then plan all components of the user-experience including required add-ons, content, and optimisation tools.
Design – The design phase starts by us working together to develop a brief or a creative mood board that allows us to digest everything about your brand from the identity, to the creative, look & feel and more. From there we present options and layout variations to help bring it to life. Finally we’ll playback a staging version and confirm all design requirements are met sitewide.
The Build – We build your website to plan matching the brief and your set requirements. All websites are built with premium hosting for optimal speed. The next step in the building process is for us to implement all the required plug-ins, apps or add-ons that need to be optimized and activated. Before go-live we run comprehensive user adaptability testing (UAT) across multiple devices and browsers.
Management – No job is ever complete with a website after its built or refurbed. It needs ongoing management whether it’s by continuing to work with us or handing it over to your team. We have the skills, experience and expertise to guide or manage your SEO, content, promotions, navigation, apps/plug-ins plus UX and UI enhancements. We always provide recommendations for site performance & optimization for industry best practice via analytics.

If you have an existing website that may be outdated, or requires that extra bit of polish, then let’s work together to develop a fast, modern, responsive and user-friendly website that’s inspirational and designed to keep people engaged and generate leads.

Social Media Marketing, Consultants & Agency

Online Advertising

Search Engine Marketing

We’ll optimise your Google Ads and Bing accounts to get the best possible ROAS. Our strategies are proven not only to increase conversion and maximise your revenue potential in the platform, but also save you money to ensure you aren’t wasting money on unnecessary budgets.

This is the key to sweetening your return because search engines by default will take full advantage of your budget, but there’s key data and signals we can unpack that identify your search limits with the appropriate spend.

Paid Social Media Management

We work with brands and retailers across multiple industries to create proven funnels that are designed to raise brand awareness, stimulate demand for your product or service with winning retargeting strategies for re-engagement and conversion.

We can guide you on the best campaign, audience, creative and budget setup across Meta, Tik Tok and Pinterest.

Google Ads

From Search, Shopping, Display, Discovery, Video & More

Facebook

Image, Video Catalogue, Collection, Carousel Ads & More

Instagram

From stunning posts to shoppable videos, stories, reels & more

Click the Download button below to find out more about digital advertising, our services, and to see creative examples

DOWNLOAD

In-House Consultation

What we can do for your team

With rich experience in all things online retail, Digital Marketing, SEO & more, my in-house consulting model is a proven success with brands and retailers who need senior strategic support to help their in-house teams fill the gaps.

How the model works

You can allocate a fixed time period whereby I’ll come to the table with all the analysis and actionable insights across your SEM, Paid Social and Google Merchant Centre accounts.

What will you get each week

I’ll work with the team ad outline all the campaign and budget recommendations for the week ahead based on performance and key metrics. There’s a lot of science that goes into understanding your insights, audience and competitor metrics for growth and sustained success.

I can guide and teach your team how to put a lens on how competitive your products are against local and major competitors, how effective the promotion strategy worked and competitor bids which helps guide the level of investment needed.

Reducing Ad Spend Wastage

This often goes unnoticed, but I’ll ensure you’re not overbidding and overspending by a single dollar which often gets neglected in the ROAS equation. The money you save in platform outweighs the retainer, before all the other added benefits are absorbed across all channels.